It’s no secret that personalized member engagement can be costly, but what if you had data at your fingertips that could tell you which of your members are most likely to be interested in specific product offerings based on their demographics and financial behaviors? Sounds pretty great, right? Through Vizo Financial’s partnership with Vertice AI, you CAN!
Vertice AI is the leading provider of member growth and marketing effectiveness solutions for credit unions. Their solution offers your financial institution a growth engine that provides AI-based personalization recommendations to grow economic participation and reduce churn.
Vertice AI will meet you where you are in your analytics journey and rapidly provide value with your existing data, no matter how big or small.
About the Service:
By utilizing existing member data in conjunction with AI, Vertice AI develops a single view of and multi-year journeys for your credit union's members and provides predictions about which products your membership may be looking for based on their journey. Put simply, Vertice AI determines who is most likely to need what and when.
Vertice AI segments your membership into levels based on participation, allowing your institution to better understand the tiers of member economic participation. Then, it continually measures increased participation over time as member growth opportunities identified through the Solution are executed against.
Moving from insights to action, Vertice AI provides product recommendations and member preferences to your credit union to assist you in creating targeted growth opportunities that promote the products and services to the members who actually want them and through the avenue that they prefer to be marketed to.
With this solution, your credit union is empowered in weeks, not months, to transform existing data into targeted growth by personalizing member engagement, tailoring recommendations to match member preferences and journeys and continually learning by measuring the impact to economic participation.
Benefits of the Solution:
- Bringing data together to create a single view of member participation.
- Helping you understand the depth of participation for each member, including details such as product ownership, tenure, total assets, interactions, etc.
- Scoring and indexing the economic participation of each member against the entirety of the membership with the Member Product Participation (MPP) Score.
- Analytically determining the member levels of your credit union and the member paths/journeys through those levels.
- Recognizing the stages of growth and understanding pathways to deepen engagement.
- Providing an actionable solution that marketers can use to target the right products and services to the right members.
- Mining transaction data to better understand member financial behaviors and opportunities for product and service targeting.
- Visualizing the membership and these new insights with the ability to quickly filter, slice and report from easily configurable dashboards.